For women in the beauty business.

Trina Carter - Leadership Coach

For women in the beauty business.

Trina Carter - Leadership Coach

Feeling overwhelmed, overworked and craving more freedom?

Need guidance on how to build a happy and high-functioning team?

Want to grow your beauty business but scared to take the leap?

You need someone in your corner.

Someone who has been exactly where you are and gone on to build a thriving beauty business.

A business filled with employees performing at their best.

A business that doesn’t rely on one person to hold the fort.

A business that puts its people at the heart of everything and gets exceptional results.

If you own your own beauty biz and you’re looking for a leadership coach who will set you up for long term success, you’re in the right place.

I help busy beauty bosses transform their workplace culture and scale their business so they can increase profit, improve staff wellbeing and achieve better work-life balance.

Ready to join my tribe of beauty bosses?

Download my FREE E-BOOK, ‘Conversations for Change - 5 steps to stress less about difficult conversations and use them to build a high performing team’.

You'll also subscribe to my fortnightly emails jam-packed with tips, training resources and so much more.

Zero BS. Maximum inspiration.

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How can I help your business?


Learn how to hire employees that are the right fit for your business and inspire them to do their best work.

My online coaching programs will give you the tools and skills you need to create a thriving business filled with high-performing employees and trainees.

The systems, processes and people-first approach I’ve developed over my career will help you scale your business and allow you to step off the salon floor, confident that your high standard will be maintained.

Coming Soon - you'll be the first to hear about it when you subscribe to the mailing list.


Take things up a notch with more personal, targeted coaching tailored to your specific business goals.

Whether you’re looking to hire your first employee, in need of better systems and processes, or wanting to improve your workplace culture, I will help make it happen.

My one-on-one coaching sessions are just what you need to create a more profitable and personally fulfilling business.

Coming Soon - stay in the loop via the mailing list.


I love sharing everything I have learned running my own successful beauty biz.

My ebook, tips and training resources will motivate and inspire you to take your business to the next level.

Join my private Facebook group, follow me on Instagram or download my ebook and subscribe to my mailing list to get the low down on all things beauty boss related.

About the founder

Trina Carter is a wife, mother and award-winning entrepreneur who is fast becoming the go-to expert for women working in the beauty industry.

She helps overwhelmed and overworked small business owners build high-performing teams so they can maximise profit and achieve better work-life balance.

Meet trina

Latest Tip

8 Tips on Hiring Exception Salon Employees

The people you hire into your salon are critical to the success of it and to the vision you had when you started.

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